The always funny (even when he’s morose)Mike Beevers
can be heard discussing this upcoming film on KFCF’s “Art Attack” 88.1 fm, Thursday, Feb 28 at 3:00pm.

Last summer, on our way home from a morning walk at Roeding Park, my family first saw the most ridiculous “motto” emblazoned on the door of a Fresno City pickup truck: “FRESNO… a culture of excellence where people get the best (underlined) every day.” We howled with laughter, reciting in unison, “Excellent!” as our automobile lurched each time it went over a pothole in the street. Now only the tattered vestiges of this motto still cling to Fresno City vehicles; it is collapsing under its own wordy weight.
I simply had to see this film, and I am glad I did. Could the sound be better? You bet. Were there problems with continuity? Certainly. Within the context of the topic, however, its imperfection provided a welcome relief from the absurdity of institutional double-speak permeating government and education today.
Real people try their best to do real work every day. Slick mottos, mission statements, and corporate visions seem to mostly benefit those who are so highly paid to produce them, provide a glitzy camouflage for politicians and CEOs, and siphon off resources needed to really accomplish something.